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Vectors vs. Raster Images: Which Do I Use?
You probably heard the terms “raster” and “vector” thrown about with regard to images and their file types. Although not the most alluring of topics, knowing the fundamentals about these files saves...
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Holiday Marketing Budget Blues? Try Going Social
Social marketing strategies that include Pinterest, Twitter and Google Shopping can shore up a cash-strapped spending plan The unavoidable commercial side of Christmas wildly divides opinion in the...
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Mobile Strategy Key When Marketing To Millennials In Asia
Millennials in Asia and mobile technology go hand in hand. So it's not a stretch to say marketing strategies that don't take this into account will suffer. [su_quote cite="Al Capp"]Today’s younger...
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Native Advertising Supports Content Better Than Banner Ads
To gain consumer eye share, companies should utilize content in the form of storytelling, and native advertising has the power to amplify those pursuits. These are some of the questions I often hear...
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Minimum Viable Product: Would It Work For Marketing?
Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition? As I was counting down toward the end of the year, I decided to take a...
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Crossy Road Creators Say App Development is Kids’ Play
Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry It’s no secret that we are all addicted to our phones. Let’s face it, not a...
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Big Data, Social Media Take Aim At the Flu Virus
Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season...
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Super Bowl XLIX Shows Stadium Technology Gaining Fans
Super Bowl XLIX simply scratched the surface as far as what we'll see in future stadium technology that enhances the fan experience The Super Bowl is known for being one of the biggest and best events...
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Want Quality Content? Then It’s Time to Get Naked
Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a...
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